Search Engine Optimisation(SEO) is an essential aspect of online marketing which specifically encompasses the optimisation of a website, particularly by selecting necessary keywords and allowing Google to know that your website should be made available to the million of users on the search engine. SEO is responsible for increasing the quantity and quality of our client’s website traffic. This is done by increasing our client’s website exposure or a specific web page to users of the web search engine. Search Engine Optimisation (SEO) is extremely crucial in assisting the overall improvement of unpaid results while excluding the purchases of any paid placement. The advancement of the internet has been a huge game changer to online digital marketers, hence, allowing us digital marketers to provide you with much more effective and efficient methods to maximise your business exposure, thereby allowing for an increase in income and overall profit margins.