Search Engine Marketing(SEM) involves the money-backed portion of marketing through a search engine. Search Engine Marketing involves the purchase of PPC (pay-per-click) ads which are displayed on a search engines results page. Such ads may be displayed through Google Ads, Bing Ads, or any other search engine. In short, SEM involves a payment made to a search engine with the aim of ensuring our client’s website is being placed on the search engine results page (SERP). Search Engine Marketing (SEM) is particularly concerned with the cost per click and cost per acquisition (CPC and CPA). This are indicators of the amount of money that is being spent on search advertising, and whether the return is worth it.